THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

MarcoFeng.com

Entered in Hospitality & Travel

Objective

We share guides to the world's best destinations, ideas for home craft and holiday shopping, and everything you need to live a happier, simpler, and more sustainable life.

Strategy

As a new online source of travel, food, and craft, we rely heavily on Google and other search engines to drive traffic to our site.

Some of our strategies include:

Results

MarcoFeng.com is now one of the top travel sites, with more than 3 million readers annually, answering over 60,000 questions on travel, food, and crafts. Also, users really engage with our content, thanks to unique features like interactive maps, faceted navigation, and original illustrations of a children's storybook style. Previously, the readers would stay for 32 seconds, but now they spend more than 5 minutes on the page (the industry benchmark is 52 seconds). Our content has been referenced 35,700 times in total from other sites on the internet.

You can find out more about the founder and our work here.

  1. How an SEO Guru Turned His Passion into a Trusted Travel

  2. Passion and Innovation: How Marco Gained Millions of Readers in One Year

  3. This New Travel Publisher Becomes the First to Adapt Faceted Navigation for Content Discovery

  4. This Digital Publisher Is the First to Invest in Illustrations for Organic Search

  5. MarcoFeng, the Global Travel Publisher, Announces 200% Growth in Views per Visit During FY22

Media

Entrant Company / Organization Name

MarcoFeng.com

Links

Entry Credits