THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

NBA Game Time

Entered in Mobile Campaign

Objectives

Consumers, sports fans, and especially basketball fans have shown an increasing propensity to consumer content across all devices. To meet those needs, we re-engineered our NBA Game Time tablet app to provide basketball fans with relevant and timely content.sports.turner.com/Awards/2013/NBA/GameTime

Strategy and Execution

sports.turner.com/Awards/2013/NBA/GameTime

Media

Entrant Company / Organization Name

NBA Digital

Link