The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

E! News Now

Entered in News Twitter Feed


E! News Now is an original news series produced specifically for broadband and mobile platforms. The E! News Now Twitter feed features a series of short news clips hosted by E! News correspondents in the E! newsroom. The content is released throughout the day and allows the viewers to access breaking news stories even when E! News is not on the air. Whether it's the hottest scandal, biggest meltdown, or just the must-see moment everyone is talking about, E! News Now is on the case, delivering it to pop culture fans 24/7. The E! News Now Twitter page offers fans their entertainment and celebrity news – whenever and wherever…. as soon as it happens. E! fans are pop culture addicts, and with the E! News Now page on Twitter, those fans can get the latest and greatest content about their favorite celebrities or pop-culture topics, including television, movies, and fashion on the go. URLs: • E! is the top destination for all things pop culture, and E! is dedicated to making their content available on all digital platforms anytime and anywhere. E!’s presence on Twitter makes it easier than ever for pop culture fans to access the entertainment headlines, photos and videos they can’t live without. E! taps into what’s hot on Twitter and brings the fans into the conversation. E! News Now is an unparalleled resource for celebrity-driven entertainment information designed specifically so fans never have to worry about missing the latest breaking news stories or video while on the go. E! News Now page on Twitter is the go to source for everything Hollywood and entertainment, and exposes the E! News brand to a larger audience than ever. E! engages users on Twitter through the release of a series of short-form news clips, allowing busy viewers to obtain information on breaking news stories in a quick and concise manner. These clips contain content that enrich and expand the stories seen on E! News and Eonline. Coming directly from the E! News newsroom, the video news updates, each one to two minutes in length, are produced around the clock, as news breaks. With the E! News Now’s page on Twitter, the E! digital team wanted to provide users a simple feed that would entertain and inform users while allowing them to have constant access to the video content they love. E! News Now’s Twitter page ensures E! content is seen by as many consumers as possible, and is the premiere destination for up to the minute entertainment news clips and celebrity inside information presented in a fun yet informational tone. In addition to reports on Hollywood’s hottest scoop, the updates feature fresh celebrity footage and red carpet action, including premiere parties, shopping excursions, courtroom drama and after-dark antics. E! News Now is the top driver of E! show streams across video platforms. E! News Nows was recognized as a Cynopsis Digital Model D Award finalist in the Use of Companion Video for TV Show: Informational category. E! continues to be a top ranked multiplatform powerhouse. E! has the largest social footprint of any entertainment news brand and top entertainment news shows with almost 31 million likes/followers (excluding E! talent). On Twitter, E! News Now is the premiere destination for up-to-the-minute entertainment stories and celebrity inside information presented in a fun, irreverent tone. Users appreciate that the content is constantly refreshed and it’s an easy, enjoyable way to keep up with what’s going on in the entertainment world. @enewsnow presents content in a way that starts conversations with our audience – focusing on relationships, not followers. Through Twitter, E! actively interacts users. In the entertainment news space, we have the most entertaining and engaging relationship with our audience. From including users in the conversation to experiencing pop culture moments together through livetweets and hashtag call-and-responses, we simply have the most fun…and so do our followers.

Strategy and Execution


Entrant Company / Organization Name



Entry Credits