Founded in 1997, the VH1 Save The Music Foundation is a non-profit organization dedicated to restoring music education in public schools. In an ongoing effort to raise the public’s awareness about the importance of music as part of each child’s complete education, the VH1 Save The Music Foundation teamed up with popular location-based social networking site, Foursquare, to hit the VH1 demographic where they thrive: the music-related venues and businesses where they hang out with their friends. Enticing fans to check in and earn the badge, VH1 decided to do something extra special. For the first 35,000 users that unlock the badge, VH1 donated $1 per badge to the VH1 Save The Music Foundation. The VH1 Save The Music Foundation typically donates $37,000 per selected school. That means that this Foursquare promotion will essentially provide one school with a full slate of instruments for its students. The promotion is especially unique because Foursquare and VH1 have a longstanding relationship with one another. VH1 was one of the first brands to align with the service and it remains one of the most followed brands on Foursquare. VH1 and Foursquare see an alignment in their audiences, both in terms of age range and willingness to embrace social good. How the badge was unlocked: Follow VH1 on foursquare. Check in wherever VH1 has left tips. (A link was available to a list of all of the venues where left tips had been left.) You also got the unlock by checking in at VH1 Save The Music events. Some of the top concerts included Beach Boys, Bruce Springsteen, Coldplay, Dave Matthews Band, Drake, Elton John, Eric Church, Houston Rodeo, Jason Aldean, Jimmy Buffet, Kenny Chesney, Lady Antebellum, Madonna, Mana, Nickleback, Radiohead, Red Hot Chilli Peppers, Roger Waters, The Black Keys and Van Halen. Unlock Message: “Hey there, music lover – now you’re a music giver, too! $1 has been donated on your behalf to support music education with VH1 Save The Music. Learn more or make a donation at www.vh1savethemusic.com" Results: Three months after teaming up with location-based service Foursquare to raise money for the Save The Music Foundation, VH1 met its funding goal of $35,000 for the campaign—enough to save one school’s entire music department! Since its inception, the VH1 Save The Music Foundation has provided $48 million in new musical instruments to 1,800 public schools in more than 100 cities around the country, impacting the lives of over 1.8 million children. The Foundation hosts a series of special fundraising events each year, along with executive various cause marketing campaigns to mobilize people around the importance of music education.
http://www.badgeunlock.com/2012/03/vh1-releases-their-new-save-the-music-foursquare-badge-2/ http://mashable.com/2012/06/27/vh1-foursquare-save-the-music-35000/ http://www.4sqsodak.com/help-vh1-save-the-music-while-unlocking-a-limited-time-badge/ https://foursquare.com/vh1/list/tips
