THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!
From the 5th Annual Shorty Social Good Awards

Soapbox

Entered in News & Media

About this entry

Soapbox: Unpopular opinions expressed loudly

🧼 To share thought-provoking opinions based on hard facts;

🧼 To expose injustice and systemic failure across the globe;

🧼 To demand better from the people we put in power; 

🧼 To break down bipartisan debate into real conversations about what really matters

 

Why does this entry deserve to win?

We uncomplicate things: Soapbox breaks down complex systems, policies and politics into real talk that reaches people. We maintain an informal, conversational vibe while being diligent about fact-checking and sourcing for our videos and images. We've cultivated an active and ethical audience that makes sourcing content a dynamic, often fascinating and challenging collabortion. Soapbox's hosted segments, video articles, image- and text-based posts get viewers fired up about the world we live in now and the history that got us here. 

Results

Social media users are woke AF: Soapbox's Facebook page has amassed over 100 million views (100% organic!) mostly in 2020, and nearly 7 million engagements. We ranked 55th by Tubular Labs in US News and Politics on Facebook for the month of June 2020. Soapbox's Instagram and TikTok pages have each seen astronomical growth since their launch in March 2020, garnering nearly 50K followers in less than 6 months with phenomenal engagement rates that often hit 10%.

Media

Entrant Company / Organization Name

Maffick

Links