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From the 5th Annual Shorty Social Good Awards


Entered in News & Media


Soapbox: Unpopular opinions expressed loudly

🧼 To share thought-provoking opinions based on hard facts;

🧼 To expose injustice and systemic failure across the globe;

🧼 To demand better from the people we put in power; 

🧼 To break down bipartisan debate into real conversations about what really matters


Strategy and Execution

We uncomplicate things: Soapbox breaks down complex systems, policies and politics into real talk that reaches people. We maintain an informal, conversational vibe while being diligent about fact-checking and sourcing for our videos and images. We've cultivated an active and ethical audience that makes sourcing content a dynamic, often fascinating and challenging collabortion. Soapbox's hosted segments, video articles, image- and text-based posts get viewers fired up about the world we live in now and the history that got us here. 


Social media users are woke AF: Soapbox's Facebook page has amassed over 100 million views (100% organic!) mostly in 2020, and nearly 7 million engagements. We ranked 55th by Tubular Labs in US News and Politics on Facebook for the month of June 2020. Soapbox's Instagram and TikTok pages have each seen astronomical growth since their launch in March 2020, garnering nearly 50K followers in less than 6 months with phenomenal engagement rates that often hit 10%.


Entrant Company / Organization Name