THE 14TH ANNUAL SHORTY AWARDS

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From the 4th Annual Shorty Social Good Awards

ALABAMA'S SEWAGE CRISIS

Entered in Documentary Short

Objectives

This video presents a growing public health crisis wherein hookworm, a disease thought only to affect the developing world, is thriving in some parts of the rural US. And if you think racism has something to do with it, you're right… In a recent study, 35% of the residents surveyed in Lowndes County, Alabama tested positive for this parasitic disease that American doctors aren’t even trained to survey for or treat. It’s been linked to a raw sewage crisis: Because the soil here doesn’t absorb water, special septic systems are required that can end up costing up to $30,000. But a third of Lowndes County’s population lives in poverty and simply cannot afford to pay that much.

Strategy and Execution

We have opinions. We have empathy. We see the ridiculous and we strike back with satire. We question. We doubt. We check the facts. And then we climb up onto our soapbox and we make our voices heard. Loud and clear. 

 

By uncovering the dirty secrets of the Alabama sewage crisis, we shed much-needed light on health departments’ alleged racial discrimination in their failure to properly investigate or warn people about hookworm or adequately deal with the sewage crisis. 

 

With over 176K Page followers, over 129K likes and a weekly reach of 2 million Facebook users, we create content that inspires change by highlighting the world’s crised and offering concrete solutions.

We are Maffick: a boisterous celebration of our beautiful world –

and all of its (crazy/fucking complicated) stories

WE ARE shareable stories that matter. Stories that grab you by the brain and get inside your head. Stories that challenge what you think you know about how the world works, and how you work in it. Stories that change you.

We ARE NOT cable news. We are not partisan. We are not politically correct. We are not an echo chamber. We’re bigger than “both sides of the story.” We know there are more sides than two.


 

Results

Impact results 

“ALABAMA'S SEWAGE CRISIS” has amassed more than 62,000 views and has engaged over 1000 people to like, comment and share.


 

Media

Video for ALABAMA'S SEWAGE CRISIS

Entrant Company / Organization Name

Maffick

Link

Entry Credits