entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 3rd Annual Shorty Social Good Awards

Airbus IFLYA380 app

Finalist in Mobile Campaign

About this entry

The iflyA380 app allows the user to discover, book and explore their journey in an immersive way. It is more than an app, and instead becomes a companion for your journey aboard a pioneering aircraft the A380.

Using virtual, and augmented reality combined with service design thinking, the iflyA380 app is poised to enhance an already amazing A380 flight experience.

Why does this entry deserve to win?

Today's travel experiences are limited and do not stretch from the beginning to the end of a customer's true travel experience. Most of them exist to simply book a flight, hotel, or rental car at the destination.We believe there is a huge opportunity for Airbus in this very shallow and confined travel experience. The A380 delivers a pioneering flying experience. This experience should not be confined to the aircraft alone.

Results

The challenge was to design more than an app. We had to design an experience that spanned before and after the flight experience. The experience had to consider everything that people would feel, want to see, and want to know during those times, and simplify that information into something simple, elegant and meaningful.

Media

Video for Airbus IFLYA380 app

Produced by

Airbus, Airbus

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018