THE 14TH ANNUAL SHORTY AWARDS

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From the 3rd Annual Shorty Social Good Awards

Geeking Out Web Series

Entered in Poverty & Hunger

Objectives

Geek Out with Tariq is a short video series where we get up close and personal with the data behind development. Data can often feel inaccessible and we wanted to offer a behind the scenes glimpse on how data can be fun and useful.

Strategy and Execution

We worked with a charismatic data scientist to explore data trends and big ideas about the world around us. We had 3 successful initial episodes that showcased background on how the internet comes to us, the importance of early childhood education and how to build resilience with a changing climate. The episodes made complicated data and scientific and economic theories simple and understandable to any audience.

EPISODE 1: The Geek and the Internet

In this episode, know more about what's going on in the world when it comes to the internet and how data from digital technologies is being used to solve some big development challenges.

EPISODE 2: An Economist's Mother

In this episode, Tariq shares interesting data about progress – that when it comes to men and women, the differences are something to think about.

EPISODE 3: Breathing Earth Data and Climate Change

In this episode, Tariq shows data from the Mauna Loa observatory. What can it tell us about our planet? Watch.

Results

More than 100,000 people viewed these videos and there has been serious engagement on our social channels.

Media

Video for Geeking Out Web Series

Entrant Company / Organization Name

World Bank Group

Link

Entry Credits