THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Super Bowl LX Years of History

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Objective

NFL boosted excitement on all social feeds in the hours leading up to the Super Bowl with a high-energy video retrospective of the past 60 years.

Strategy

Building anticipation for the big game, NFL celebrated the most defining moments from every Super Bowl since its inception.  The one-minute piece showcased the range of emotions, pivotal plays, impassioned sounds, and rallying cries that have shaped each game.  The 60th anniversary retrospective raised the stakes and honored generations of NFL legends and winners.  

Results

Seattle’s 29-13 victory over New England averaged 125.6 million viewers, according to Nielsen’s Big Data + Panel rating system, making it the second most watched broadcast in US history .

Entrant Company / Organization Name

NFL

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