I am a CPG brand and innovation leader with 15+ years of experience leading strategy, growth, and transformation for some of the most recognized consumer brands in the industry. Currently, I serve as Brand Lead for Dr Pepper, accountable for brand strategy, full funnel plans, innovation, College Football planning, annual operating plans, and performance of the company’s flagship brand. My career spans beverage, snacks, and dairy, with leadership roles across Keurig Dr Pepper, PepsiCo (Frito-Lay), and Dean Foods. I bring a proven ability to elevate brand impact by combining strong brand foundations with modern precision and personalization across media, content, and omni-channel activation, enabled by data science and AI-driven tools.