Nic Allum is an independent cultural anthropologist, creative director/strategist and avowed supernerd with 30+ years of pioneering international experience building fandoms, communities. progressive brands, content and experiences - and understanding niches, fandoms and subcultures at their deepest levels. From non-traditional insights informed by over 30 years of experience in the field, strategic direction that makes emotional and commercial sense, creative and narrative direction, talent programming and experiential design, Nic approaches her work through the lens of cultural fluency, semiotics, intersectionality and future-forward discovery. She is the CEO of consultancy Cultureland and currently consults to select brands and agencies focused on progress, purpose and community.