Maya is a brand marketing leader with nearly two decades of experience shaping social-first brands that translate cultural insight into measurable business results. At Hatch, she built the brand’s creator program from the ground up into a 7-figure growth engine, helping make it the company’s top purchase-driving channel through creator-led storytelling and culturally fluent content. Her background spans agency and in-house leadership, with brand work across companies including Forever 21, Horizon Organic, and Charlotte’s Web. She’s known for strong creative judgment, a deep understanding of how people actually engage online, and a clear point of view on what makes brand work resonate. She’s especially interested in work that reflects genuine cultural understanding and enjoys mentoring the next generation of brand and social marketers along the way.