I'm the ECD for We Are Social in the U.S., where I get to push boundaries every day. Before this, I was the GCD of Sport, and one of the founding creatives (and shareholders) at Forever Beta. I'm fascinated by where creativity is headed and not afraid of the word "data." AI excites me – but I'm committed to keeping imagination at the heart of change. I've launched brands, made TV ads, published music, starred in a global campaign, written as a travel journalist, directed a Bollywood music video, and even started my own underwear line. Oh, and I was in a boyband once – just for the afternoon. I smile a lot.
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