Lisa Bull, an award winning marketing executive, crafts insight-driven strategies for Fortune 500 brands targeting B2C and B2B audiences. With expertise in developing content that connects with consumers across linear, influencer, digital, experiential, branded programming, and shopper marketing—she drives brand engagement across various points of the purchase funnel. Lisa's extensive career spans brand management, consumer products, membership retention and engagement, retail marketing and sales, and consumer marketing roles at renowned entertainment companies like Paramount Global, Classic Media, (RED), and the Tyra Banks Company. Beyond her professional sphere, she actively supports women and emerging diverse executives, collaborating with organizations like She Runs It, FutureNow Media, Chief, Asians in Advertising, Asian American Collective, and GenHERation.