Kirsten Ludwig is the Co-Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. Clients include funded start-ups and Fortune 500 brands such as Pinterest, Psycho Bunny, Amass, Sex With Emily, Zappos, and more. Prior, Kirsten was Chief Creative Officer at SET and led the agency to a successful acquisition by WPP. There she pioneered experiences with the likes of Nike, Starbucks, Google, BMW, and Uniqlo to mention a few.

Kirsten build her reputation as an influential creative in the fashion and retail space. Leading brands Ralph Lauren, Anthropologie, American Eagle Outfitters, Fred Segal and Stella and Dot to stand out. She’s been featured in Forbes, been a Cannes Lions judge, hosted workshops at Worthy Women and led panels for Creative Week. She is the podcast co-host of GOOD THINKING and Lit From Within. A lover of life, constant optimist and wellness nut. She lives in LA like every ex-New Yorker as a thriving single mom with two kids, Hudson and Sailor.