Kat Richards

Digitas North America

About

Kat Richards is a Strategy leader with 14+ years of experience at the intersection of customer experience (CX), CRM, product strategy, and inclusive innovation. She has led work across financial services, healthcare, CPG, travel, and B2B, partnering with Fortune 500 brands to translate complex systems into clear, human-centered strategies that drive growth, trust, and long-term loyalty. Her work spans digital and physical experiences, lifecycle and relationship design, AI-powered research, and organizational transformation. She has had exposure working alongside notable companies such as Bank of America, MSK, Ovia, Labcorp, Microsoft, Lowe's, and the Super Bowl, among many others. She is also a mentor, advisor, and advocate for inclusive leadership, with a focus on women’s health, accessibility, and building systems that reflect real human needs.

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