Julia Ruuskanen is Head of Social & Senior Creative at United Imaginations, a Helsinki-based creative brand and communications agency. She specializes in social media strategy, digital storytelling and public relations, using the combined power of different channels to turn brand moments into genuine cultural phenomena. Thriving in the fast-moving world of social media, Julia brings ideas to life through creative content that genuinely connects with audiences, with particular enthusiasm for TikTok and strong expertise in influencer marketing. Her holistic approach spans platform-specific planning, hands-on execution, media relations and insightful reporting, supported by close collaboration with journalists in both Finnish and international media. Julia has contributed to high-profile campaigns and her work has been recognized at the SABRE Awards, Finnish Comms Awards and Vuoden Huiput. She has also served as a jury member in the Young Lions PR category, reflecting her deep understanding of contemporary media landscapes and a sharp eye for creative, effective communication.