JP (Josh Peters) is a veteran data strategy and advertising innovator with over 20 years of experience helping global publishers transform their first-party data, identity, and revenue systems. He is currently the Vice President of Global Data Partnerships & Strategy at Bombora, where he guides publishers in building scalable, privacy-forward data solutions and workflow integrations. Previously, Josh led The Washington Post’s global commercial data strategy, driving a massive growth in first-party audience revenue and architecting the organization’s cookieless, identity, and audience frameworks. Before that, he built and scaled BuzzFeed’s global audience data strategy and created multi-million-dollar revenue programs. A frequent speaker and industry advisor, Josh is known for translating complex technical capabilities into clear, actionable strategies that help publishers future-proof their advertising businesses.