Jacob Wallach is a creator, strategist, and founder of Social4TheWin, a consultancy and creator community that connects 350+ creators representing over 200M collective followers with marketers, agencies, and brands through curated live experiences. Operating at the intersection of culture, creators, and commerce, he has built a front-row vantage point into what drives attention, influence, and performance in modern digital media. Previously, Jacob worked at TikTok, where he advised Fortune 500 brands, such as Mars, Hershey's, and Campbell's, on multi-million-dollar creator and social campaigns. Earlier in his career, he worked at Nielsen, developing a strong foundation in consumer analytics, measurement, and data-driven storytelling. Jacob’s insights on social media, creators, and internet culture have been featured in 12+ major publications, reflecting his role as both a practitioner and a respected industry voice. In parallel, he has built a 500K+ audience as the creator behind Excel Daddy, translating business, media, and cultural insights into compelling, high-performing content. Across platforms, campaigns, and community-building, his work consistently blends creative judgment, cultural fluency, and measurable impact.