A creative leader with over 20 years of experience transforming brands through innovative design and technology. Currently, the Chief Creative Officer at Superside, based in Brooklyn, and shaped by time between New York and London. My journey spans influential agencies including Monks, AKQA, and Firstborn. This path has given me deep expertise in brand advertising and emerging technologies, gained through collaborations with innovative organizations such as Meta, adidas, GM, Unilever, and BMW. Throughout my career, I've built my reputation on being open and honest in both work and life. My work has earned recognition from major festivals worldwide, but I'm most proud of building authentic partnerships and driving meaningful change through creative excellence. Driven by curiosity and transparent leadership, I remain committed to advancing the industry through thoughtful, creative solutions.