At Open Influence, Gem leads strategic creative direction for social media campaigns that connect brands with communities through authentic storytelling and innovative content. With over a decade of experience in creative strategy, content development, and community building, she has driven impact across both corporate and nonprofit sectors. Her previous work includes spearheading brand and content strategy at a family-tech startup and managing programs at a nonprofit fighting to break cycles of poverty and violence—experiences that fuel her passion for using digital media for social good. Recognized in publications like Digiday and PRWeek for her expertise in creator marketing and the importance of inclusive storytelling, Gem continues to leverage social media for positive change, championing diverse voices and impactful campaigns globally.