Christina Lu

Crossmedia

About

I’m a strategic marketing leader with 15+ years of experience spanning brand and agency roles, partnering with some of the world’s most iconic companies including Google, Verizon, Netflix, Adobe, Target, Coca-cola and IKEA. My superpower? Elevating what’s good to great. Whether I’m building new go-to-market strategies, shaping emotionally resonant brand platforms, or unlocking media as a growth engine, I bring clarity to complexity and energy to execution. I thrive at the intersection of creativity, business, and emerging technology—especially AI. I’m passionate about using AI to accelerate insights, stretch creative thinking, and create more intelligent, connected marketing. From e-learning startups to Fortune 500s, education in China to luxury spirits, I’ve succeeded across industries by leading with adaptability, inclusivity, and a deep belief in what’s possible. I build high-performing, values-led teams and help C-suite leaders reimagine not just how we market—but what we make possible. Beyond the office, I’m an active industry voice and community advocate. I speak regularly on panels and guest lecture at institutions including NYU Stern, Wharton, Columbia Business School, and Cornell. I’m proud to serve as a board member of Asians in Advertising, where I help champion equity, visibility, and belonging across our industry. In 2024, I was honored with the Innovator Award from the Ad Club of New York. I also served as President of the University of San Diego’s Alumni Chapter and mentored first-generation professionals through StreetWise Partners, helping them navigate and thrive in corporate spaces. At the heart of everything I do is a belief in possibility and the power of strategy, storytelling, and community to unlock it. And I’m just getting started.

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THE 14TH ANNUAL SHORTY AWARDS

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