Brittany Hershkowitz is the Chief Marketing and Brand Officer at IRCODE, where she leads global marketing, brand strategy, communications, and go-to-market execution. She oversees the company’s creative direction and growth strategy across B2B and consumer ecosystems, positioning IRCODE as a category-defining platform transforming how people interact with television, media, and the real world through computer vision. With over 15 years of experience driving brand transformation and market innovation, Brittany is recognized for her ability to identify emerging behaviors, anticipate industry shifts, and translate new technologies into mainstream adoption. Her work bridges creativity, data, and storytelling to build brands that move culture and drive measurable business impact.