Marketing leader with 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble), and creative agencies (Dentsu). I specialise in influencer strategy, cultural marketing, and brand storytelling, with a track record of launching award-winning campaigns across EMEA, US, and LATAM. I’ve led partnerships with some of the most culturally relevant talent in the world, scaling ambassador ecosystems, pioneering creator-led brand moments, and building marketing frameworks that drive both community engagement and commercial performance. My experience spans full-time, advisory and consultancy roles with a focus on authenticity, cultural impact and creative innovation. ⭐️ Named to Forbes 30 Under 30 Europe (Media & Marketing, 2025) 🎓 BA (Hons) Digital Media, University of Leeds