Alex Lewis is a social media art director and former content strategist with proven experience driving audience growth and online engagement — currently for Hollister at Abercrombie & Fitch Co. and previously for Charli and Dixie D’Amelio’s clothing line, SOCIAL TOURIST. Prior to Abercrombie, Alex led social media strategy for Jeni’s Splendid Ice Creams where he was named Adweek's Hottest Content Marketer in the publication’s 2020 Hot List issue. Also, Alex publishes "Feels Like Home," a Substack newsletter with over 20,000 monthly reads. For more than 4,000 subscribers, he writes personal essays and content recommendations about things he loves & the people and moments that have shaped him. Alex's writing has been featured on Chron & ESPN's Andscape — in addition to being shared by Kid Cudi, Hayley Williams, Joy Oladokun, and more.