Agatha Danglapin is a NYC-based creative who has spent nearly a decade bridging the gap between brands and social media—in ways that actually make sense. She currently works as a Social Content Strategist at Macy’s. Originally from Hawaiʻi, Agatha began her career in the news industry, leading digital content production across breaking news, sports, and culture/entertainment, all while spearheading video production for YouTuber Bretman Rock—partnering with big influencers, and major beauty and fashion brands. Since then, Agatha continued to grow in creative production, tapping into content and influencer strategy at Warner Music Group, and with brands including Levi's, Panasonic/LUMIX, the NBPA, DKNY, JanSport, Campbell's, Book of the Month, and many more. Beyond her professional work, Agatha champions representation and inclusion, drawing on her diverse portfolio and cultural background to push for more authentic storytelling in digital spaces.