Adam has over 25 years of delivering digital-first strategic communications both agency and client side, heading up EMEA marketing at Disney and then over the last 15 years running the award-winning global integrated communications agency, Way To Blue. Working with clients such as Red Bull, NBC Universal and InterContinental Hotels Group. Selling Way To Blue in 2018, Adam has now founded The Arc and co-founded Now Next Why, consultancies dedicated to agency growth and M&A but taking more of a holistic approach focusing on strategic alliance and integration. Adam has scaled businesses globally and has brokered 15+ deals on both buy and sell side. Adam is a passionate wellbeing advocate with interests in mental health, diversity & inclusion Specialities: Agency Growth Advisory, M&A, Coaching & Mentoring