THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

FX Brand | Always Sunny x CCH Pounder Audio Swap

Entered in Single Post or Activation

Objective

An iconic scene from Always Sunny was brought back to life with a simple audio swap, featuring two FX series in one video. In the scene, Dennis is doing a CCH Pounder impression from her time on The Shield. We stitched that moment with the same scene from The Shield so fans could not only see the inspiration but just how much Dennis nails the impression

Strategy

We used simple setup text that would instantly let the user know that there is more to the post than just a Sunny clip and though the clip was short, users watched it multiple times to catch both scenes fully.

Results

This video was one of our top vertical videos of the year, and engaged our Always Sunny fanbse with a moment even the most diehard fans might have forgotten about.

Media

Video for FX Brand | Always Sunny x CCH Pounder Audio Swap

Entrant Company / Organization Name

FX Networks

Link

Entry Credits