Growing a talent agency is complex.
Talent managers (especially talent managers working in the Creator Economy) rely on outdated tools that simply haven’t kept up with the increasing complexity of the industry.
What started as an internal tool to help our talent managers escape the chaos of spreadsheets, decks and out of date information, turned into an opportunity to bring to market a comprehensive solution called Foam, which includes:
All instantly and in real-time from Foam or, conveniently, their emails (where talent managers live).
Foam facilitates a better, faster way to pitch talent, and a smarter way to share the metrics that matter to brands, to win more deals.
And this gives talent managers the freedom to focus on what truly matters: providing strategic support to their talent to turn potential into success.
We set out to build our talent managers a suite of tools that would make it easier and more efficient to pitch their talent, freeing them up to focus on strategic talent development.
The results were transformative, and the feedback from our team was clear:
“This is going to change my life.”
But as we started sharing Foam with our agency partners, something incredible happened. Talent managers everywhere echoed the same sentiment: they needed a tool like this.
So we listened and built and designed with direct input from talent managers to ensure Foam met their unique needs and challenges.
We implemented every little bit of Beta testing feedback possible, continuing to make Foam smarter, faster, and even easier to use.
Today, Foam is no longer just a tool, it’s a complete operating system designed to handle every aspect of securing the best deals for creators:
Integrated Inbox Tools: Accesses real-time audience data to more effectively negotiate deals directly from users' email with our Chrome extension. No more jumping between tabs or hunting down outdated spreadsheets to share client metrics.
Spotify-Style Playlists: Organizes talent into dynamic, customizable playlists tailored to specific clients and pitches.
Polished Templates: Present talent with beautifully designed templates that are easy to share and track, complete with live links and performance data.
Seamless Sharing: Forget static screenshots. Foam lets users share secure links or download PDFs with live updates, ensuring clients always have the most up-to-date information.
Casting Opportunities: Managers can opt-in to increase talent discoverability for casting opportunities through our extensive network and thousands of annual collaborations with leading global brands.
Real-Time Content Feeds: Users track content performance and analyze what resonates most with audiences. This feature helps refine strategies, discover trends, and provide feedback to talent. It also allows for more accurate reporting on campaigns, allowing brands to see how content has performed in real time. Foam enhances performance by providing actionable insights and data-driven connections between creators and brands.
AI Boost: We hired a small AI team who have boosted Foam to provide users with instant access to AI-powered insights. The "Smart Profiles" feature uses AI to instantly create talent profiles from content scans, a novel approach.
What was once exclusive is now open to all with the core platform being free to use.
There’s simply nothing like Foam for talent management.
Its impact is evident in its accelerating adoption, deepening engagement, and increasingly central role in talent manager workflows.
We believe creators are the visionaries of the digital age, and their talent managers are the architects of opportunity.
We're committed to empowering this partnership by providing the tools and insights that help talent managers turn potential into success.
