THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 18th Annual Shorty Awards

Discover Airlines FOOH campaign

Entered in Travel & Tourism

Objectives

If Discover Airlines is known for one thin than for being THE holiday airline. Our task was to create an asset that brings that feeling to life — a moment that switches you into vacation mode before the plane has even left the ground.

Strategy and Execution

To capture it, we coordinated a full gate-area setup inside an active airport: securing the right gate, organizing a large group of extras, and crafting a scene where real atmosphere meets powerful CGI. Plenty was added, plenty was removed, all to land that unmistakable holiday vibe.

 

Results

The result: a piece that makes the holiday start early. Holiday energy, activated.

Views on Instagram: 9.3 million (and counting)

Media

Video for Discover Airlines FOOH campaign

Entrant Company / Organization Name

rendersnek, Discover Airlines

Link

Entry Credits