For many people, their car is more than just transportation, it’s a deeper connection. So we wanted car lovers to know that Crash Champions treats their vehicle with the same care they do.
We tapped into the universal truth that people often see, and therefore treat their cars like their very own children. In a series of videos across CTV, Meta, and YouTube, real bystanders were asked to watch a baby, only for the mother to walk away. Their shocked reactions set up the message:
“You wouldn’t trust your baby with just anyone. So why trust your other baby with just anyone?”
The creative connected humor, surprise, and relatability to deliver a memorable message that when it comes to something this important, you can trust the expert repair team Crash Champions.
