THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 17th Annual Shorty Awards

SpongeBob YouTube Channel

Finalist in YouTube Presence

Objectives

Make SpongeBob the most relevant he’s ever been on YouTube in celebration of the 25th anniversary of the franchise.

Strategy and Execution

Results

In 2024 alone, the SpongeBob YouTube channel garnered over 1.7 Billion views and 15 Billion minutes of watch time.

Media

Video for SpongeBob YouTube Channel

Entrant Company / Organization Name

Nickelodeon, Nickelodeon

Link

Entry Credits