Paddy is Executive Creative Director at Born Social, where he's spent the last decade building a 75+ strong creative department and ethos centered around social-first excellence and creative transformation. Paddy is responsible for leading creative within iconic brands like Ford, Guinness, Uber and Nando's, building brands with community, co-creation and truth at the core. Paddy has written and hosted multiple industry events on varied creative subjects spanning brand design, generative AI, creators and social-first band building, as well as writing think pieces on creativity for the likes of The Drum, Adweek and Future London Academy.