Nic Allum is an independent cultural anthropologist, creative director/strategist and avowed supernerd with 30+ years of pioneering international experience building progressive brands, content, experiences and communities - and understanding niches, fandoms and subcultures at their deepest levels. From talent programming and experiential design to social media, influence and multifaceted brand platforms, Nic approaches her work through the lens of cultural fluency, semiotics, intersectionality and future-forward artistic discovery. She is the CEO of her own consultancy Cultureland, Consultation Director - Narrative for DoTheWeRQ and a columnist for AdWeek.