As an integrated art director with 11 years of experience, I'm passionate about the power of storytelling, regardless of the medium. My career has focused on developing impactful campaigns for major South African brands like Vodacom, DStv, Samsung, and Spotify, resulting in both local and international award recognition. I'm excited to be part of this judging panel and to see the outstanding works showcased here. I'm particularly interested in how other creatives approach storytelling and visual communication. I'm looking forward to seeing the work that works and has the potential to make a real impact.