With over 16 years of experience spanning graphic design, marketing, communications, and advertising, Luminitza has successfully evolved into a strategic and innovative leader in Ad Tech. Currently serving as an Agency Partnerships Manager at TikTok, she brings a unique combination of creative expertise and business acumen, focusing on building strong, meaningful partnerships and driving impactful client solutions. Her career trajectory has deepened her understanding of how a brand’s identity shapes its role in people’s lives and reputation. Luminitza views herself as more than just a collaborator; she sees her work as integral to a brand's success, positioning herself as a trusted business partner in every endeavor. A passionate advocate for education and personal growth, Luminitza has developed a course on Advertising, Social Networks, and Creativity for Crehana, drawing from her extensive background in marketing, advertising, and digital technologies. Her commitment to mentorship extends beyond the classroom, as she actively engages with professionals in her network to inspire and foster growth. As an entrepreneur, Luminitza founded CHULA, a beauty service concept that highlights her creative and business-driven approach. An award-winning creative director and staunch supporter of Diversity and Inclusion, she continues to drive initiatives that celebrate and amplify diverse perspectives in the industry. Luminitza has also served as jury for Awards such as Círculo Creativo de México, Gerety Awards and New York Festivals.