Lia Haberman is a leading expert in the Creator Economy and Influencer Marketing, as well as the author of the ICYMI newsletter, reaching close to 40K marketers and creators with weekly updates on social media trends and platforms. She has shared social and creator marketing insights with major brands including Google, AT&T, and Robert Half, led social branding workshops for Macys, Disney, Riot Games and Hourglass Cosmetics, and managed multimillion-dollar branded partnerships in roles at Yahoo, E! Entertainment, and Livestrong.com. Since 2018, Lia has taught social media and influencer marketing at UCLA Extension, spoken at global conferences, and been featured on NPR’s Planet Money and in outlets like The Washington Post, Business Insider, and Ad Age. When she’s not researching social media trends, she’s hunting for new food spots on Instagram and TikTok.