As a Global Strategy Lead, I have had the opportunity to work with several Fortune 500 companies across the media landscape, and within a variety of industry verticals.    With over 18 years of experience leading teams tasked with creating, analyzing, executing, and optimizing carefully crafted strategic marketing campaigns, I pride myself in using a data driven approach to build custom campaigns designed to resonate with customers throughout their journey.   With a background in neuroscience, I look to define, shape, and mold the concept of neuromarketing; to bring unique thinking and a different approach. This involves leveraging the scientific principles and mechanics of perception, cognition, traits, and emotion to shape consumer behavior. This vision is what I believe unlocks a unique, data-driven mindset that connects mind and the heart and allows us, on behalf of the brands we serve, to orchestrate truly unique, memorable customer experiences.