Jamie Gutfreund is a globally recognized leader and marketing professional with a proven track record of helping brands anticipate cultural and technological shifts and act on them—not just talk about them. Jamie has held CMO and senior roles at Hasbro, Creative Artists Agency, Microsoft, Expedia, and WPP. As Chief Growth Officer at Whalar, a global creator commerce agency, Jamie played a pivotal role in elevating the agency to industry prominence, earning recognition as AdWeek’s Creator Agency of the Year, one of Fast Company’s Most Innovative Companies, and a leading creator agency on AdAge’s A-List. Under her leadership, Whalar pioneered initiatives such as launching the “Creator Academy with Logitech” and the Creator Council for the AdCouncil, while also hosting the “Everything is Better with Creators” podcast. Jamie has been named one of Forbes’ Most Entrepreneurial CMOs, Campaign’s 40 over 40, and one of Elle Magazine’s “Women to Watch.” Jamie is a dynamic public speaker, appearing at events ranging from Cannes Lions, Google’s Think Retail, and CES to The Milken Conference and the Berggruen Institute. She covers the creator economy as a contributor for Forbes and is frequently quoted in The Wall Street Journal, The New York Times, and Fast Company. Today, Jamie is the founder of Creator Vision, a consultancy that helps brands maximize their investments in the creator economy.