Jamie Gutfreund is a recognized authority on the creator economy who brings expertise across both the creative and technology sides of marketing. She has advised global brands, investors, and start-ups on how to evaluate opportunities, guide investments, and build scalable strategies in a rapidly shifting landscape. She serves as co-chair of the IAB Creator Economy Board, is an advisor to the Cannes Lions International Festival of Creativity, and is a contributor for Forbes on the business of creators. Jamie advises creator industry start-ups and served as a board member for Tubular Labs, a leader in social video measurement. Her career includes leadership roles at Microsoft, Expedia, WPP, Hasbro, and CAA. She has also produced original research and frameworks that help marketers maximize their investments in creator marketing, including the Creator Rosetta Stone with The Harris Poll and Apples to Apples with East Wind Advisors and Creator Playground. Jamie has been recognized by Campaign’s 40 Over 40, Forbes’ 50 Most Entrepreneurial CMOs, and Elle’s Women to Watch. Today, she leads Creator Vision, a consultancy that helps brands, investors, and technology companies design growth strategies for the future of media, as budgets shift from TV to platforms like TikTok, YouTube, and Meta.