Eugene Mischenko is a seasoned e-commerce leader and business consultant with over 20 years of success driving growth across B2B, B2B2C, and B2C sectors. His expertise fuels omnichannel sales, marketing, and digital transformation initiatives. With a proven track record at companies like METRO, Sanofi, and L’Occitane en Provence, Eugene brings strategic vision and a deep understanding of the e-commerce landscape. As the president of the E-Commerce & Digital Marketing Association, Eugene fosters collaboration and oversees membership growth, further enhancing his industry influence. Beyond his e-commerce leadership, Eugene is also a dedicated mentor, guiding the next generation of digital leaders and innovators.