For more than 15 years, Erika has worked cross-functionally to create and activate B2B content. This has included writing for both print and digital publications, as well as programming large and small conference agendas. Event programs have included Social Shake-Up, IAB Annual Leadership Meeting, IAB Mixx, the Direct Brand Summit and Fashion Digital. She has worked on partner programs for Cannes and Mobile World Congress, as well as produced programs and managed talent at Podcast Upfronts and Newfronts West. Prior to joining Morning Brew, Erika was editorial director for PRNEWS and Social Shake-Up, where she managed content production, processes and schedules for live and virtual events, subscription products, award programs, websites, social media and e-newsletters. Prior to PRNEWS, Erika spent nearly five years leading programming for all industry events at the Interactive Advertising Bureau (IAB). In 2018, she was part of the launch team of the Direct Brand Summit, the first conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. The event, which featured the likes of Bonobos Founder Andy Dunn, Away Co-Founder Jen Rubio, Mack Weldon Founder Brian Berger, Purple CMO Alex McArthur and many more, was named an Inc. must-attend e-commerce conference.