Elaine Shui is Head of Creator Services at Whalar. She brings over two decades of experience driving revenue growth through her advertising expertise from the classic world of publishing and digital marketing to creators on social media. In her current role, she leads the agency's Fortune 100 clients to unlock the power of Creators with thoughtful and innovative strategies, premium client service, and actionable reporting and insights. She excels at building connections and fostering relationships by sharing her knowledge, expertise, and being a resource to those around her.