I’m Eduardo Balloussier, a Brazilian Creative Director at Rei do Pitaco—Latin America’s largest and fastest-growing sportstech. For over 10 years, Adland was my home. There, I created and led projects at FCB, DDB, Dentsu Creative, BBDO, FCB Health, Grey, and AKQA—in Rio de Janeiro, Dubai, and New York—for clients like Pepsi, Visa, KFC, Johnson & Johnson, M&M’s, Advil, and Maserati. Fun ride. Throughout this time, I achieved some pretty cool milestones, such as surviving a fire in the 9th tallest skyscraper in the world. With the help of some seriously talented people, I’ve earned dozens of recognitions from Cannes Lions, The One Show, LIA Awards, New York Festivals, along with several “Agency of the Year” titles for different agencies. I’ve also had the pleasure of joining amazing jury panels, like this one. But we’ll keep the LinkedIn talk to LinkedIn. Passions include (but are definitely not limited to): family, umbanda, meditation, sushi, dogs, travel, football, coffee, tattoos, nature, yoga, volunteering, running, arts, pineapple juice, and unsalted cashew nuts. My unconventional side project is all about traveling the world to get tattooed by my favorite artists. So far, I’ve been inked in Rio de Janeiro, Barcelona, Stockholm, Moscow, New York, São Paulo, Madrid, Prague, London, Kiev, Berlin, Istanbul, Paris, and Buenos Aires.