Benjamín Pedrero is a 39-year-old Mexican with extensive experience in the advertising industry; Among the agencies he has worked for are Terán/TBWA, (anónimo), Ogilvy, DDB & Leo Burnett. Currently, he works as Executive Creative Director at BBDO México. He has worked with important national and international brands including Coca-Cola, Nike, Librerías Gandhi, Mars, Bayer, Sabritas, Pepsico, Diageo, Volkswagen & Cerveza Corona, his work has won more than 90 local and international advertising awards in festivals such as Cannes Lions, Círculo de Oro, FIAP, El Sol, El Ojo de Iberoamérica, One Show, FICE, among others. He was nominated as “Creative Leader of the Year” by the Creativepool platform in 2023. He is also a guy very interested in preparing young talent in the creative industry. He has given classes, workshops, courses and conferences at different universities and creativity schools in the country.