As Head of Transformation for North America at Anomaly and former VP of Product Experience & Innovation at the Ad Council, Ariba has partnered with leaders at top organizations like UNCF, Huntsman Mental Health Institute, AARP, Etsy, TIAA, Ally, and the U.S. Department of Health and Human Services to craft strategies that fuse technology with real-world impact. Named among the Global Top 100 Women of the Future, awarded Advertising Week's Future is Female honor, and recipient of the Presidential Lifetime Achievement Award for her community service towards advancing women's equity and promoting STEM and inclusion, Ariba brings a unique perspective as a Bangladeshi/Asian woman at the intersection of technology, business, and culture. Through her podcast and creative platform, Unmissables, she leverages her multidisciplinary experience and foresight to spotlight unmissable people, ideas, and innovations shaping the future. Whether scaling Mount Kilimanjaro, pivoting from medical school to the startup world, or openly discussing life as a mother, wife, creator, and executive, her authenticity, adventurous spirit, and dedication to positive change are evident in every aspect of her journey.