Born and and raised in Mexico City, where she studied Communications specialising in Digital Design and ended up winning the country's first Cannes Lions Grand Prix back in 2015 and then went on to win Young Lions Mexico twice - in 2019 she was chosen for the See It Be It Cannes Lions programme. Throughout her career, she’s collaborated with brands such as Nike, Under Armour, Spotify, Netflix, Google, YouTube, Uber, Amazon Prime Video, Amazon Music and BMW/MINI, building communication strategies that focus on digital innovation.
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