13 years ago, I began my journey in advertising. I started at the esteemed Tunisian agency Karoui&Karoui, where I worked on leading brands like Ooredoo and Danone. In 2015, I joined Memac Ogilvy, managing global accounts such as Oilibya and the Ministry of Tourism, where our campaigns earned their first Effie MENA award. In 2019, I moved to Saudi Arabia to work as an Associate Creative Director at Bold Agency. More recently, I founded Friends, an independent creative and communication agency. In 2022, I was honored with prestigious awards, including the Dubai Lynx Gold Award and Gold Clio Award, among other achievements.