Adolescent was tapped by Meta to leverage diverse talent and creators to build a social series of video and still assets for the launch of Meta's initiative "We The Culture." We the Culture is a Meta initiative created to nourish a thriving ecosystem of Black creators that aims to help them get access to tools, resources, events and training that help them grow thier audiences, make a living and stay safe on Meta platforms.
We highlighted the depth of diversity and excellence across the Black community, and leveraged our roster which is over 85% BIPOC & LGBTQ+. These amazing black creators ranged from traditional artists, to dancers, to hair braiders, and beyond!
The collaboration extended to covering in-person events, productions in multiple countries, and even a Pride-themed Zine–
45+ assets. 3 countries. 35+ talent. 12 directors.
45+ ASSETS.
3 COUNTRIES.
35+ TALENT.
12 DIRECTORS.
