Volume Up is an extension of TheTease.com hosted by The Tease Founder and Agency owner, Kelly Ehlers and Editor In Chief, Jeffrey Lunnen.
Every Monday, Kelly and Jeffrey will be sharing headlines of our favorite articles on the site, our rants about what’s going on in the salon pro world, and interview founders, tastemakers and industry icons.
In 2023 our podcast strategy was to drive a mix of industry profiles to showcase the available career paths in the Salon Professional Industry. The industry has been working to elevate the craft and combat misinformation and misunderstanding of the industry of low-paying 'trade' work. We featured big names, and big voices from different industry spaces. Below are an example of these episodes which are published to Spoify, Apple Pod and Amazon Music and then promoted to @volumeupbythetease and @readthetease on Instagram, LinkedIn, Tiktok and Youtube.
The following podcast examples highlight our strategy to publish to the main podcast platforms and promote the content over our Tease Media Ecosystem.
Title: Making Cool Products That Didn't Exist and Work With Melanin Haircare - with Whitney White, Melanin Haircare
@melaninhaircare came on the scene in 2015 and they continually make products that didn't previously exist but actually work!! Whitney White ( @naptural85 ), licensed cosmetologist and co-founder of Melanin Haircare joined this week episode to talk about her brand and the products they are working tirelessly to perfect for those in the natural hair community.
Social Promotion: https://www.instagram.com/p/CvaZFaKuGAs/, https://www.instagram.com/reel/CvfvmqLtNrd/, https://www.instagram.com/reel/CviOr4dtaHH/, https://www.youtube.com/watch?v=FheaM7KT5_A
Title: Sometimes You Will Be The Only Woman Among Men, Show Them What You Know - with Carolyn Aronson, It's a 10
Carolyn Aronson (@itsa10ceo ) joined Volume Up this week to talk about what it means to “be a 10”, the development of her lines, the failures along the way and adds on some extremely valuable advice for every listener.
Social Promotion: https://www.instagram.com/p/Cuhxi5TvB-9/, https://www.instagram.com/reel/CusmTw6rKIQ/
Title: The Effects Of The Strike On Beauty Professionals - with Camille Friend
The #wga and #sagaftra strikes have been making ripples through the entertainment industry for months now. @camille_friend is one of those who have been affected even before the SAG-AFTRA strike. With recent work like BLACK PANTHER: WAKANDA FOREVER and THE LITTLE MERMAID, Camille joins Volume Up to discuss her journey into the entertainment industry and how the strike has affected those around her.
Social Promotion: https://www.instagram.com/reel/CxbEID7RGvP, https://www.instagram.com/p/CxEqwMULxeb/, https://www.youtube.com/watch?v=r8J5pTm_Hnwm, https://www.tiktok.com/@readthetease/video/7280963892480691486
Title: Good Dye Young: Working To Change The Narrative of Bright Colored Hair - with Brian O’Connor, Fruits Hair Lab
The incredible @colormebrian From styling @yelyahwilliams iconic locks to co-founding @fruitshairlab and @gooddyeyoung , he's rewriting the rules on bold hair hues. Join us at the đź”— in bio as Brian shares insights from his dynamic career, shaping not just strands but also the narrative around bright hair colors.
Social Promotion: https://www.instagram.com/p/C0K2Hpsv4Ly/, https://www.instagram.com/reel/C00i-6ZL6CL/, https://www.instagram.com/reel/C0upqlQP3TH/, https://www.instagram.com/p/C0K2Hpsv4Ly/
Title: Where The Music Industry And Beauty Industry Meet - with Aga Tompkins, Amika
Hair stylists, makeup artists and stylists are making sure our icons are concert ready, photoshoot prepped and glammed up to take on their next project. Aga was @carlyraejepsen Global Tour Hairstylist/MUA for nearly a decade. She worked with Carly to perfect her looks show after show with all the interviews and photo shoots in between. Aga joins Volume Up this week to talk about her journey to Carly’s side from salon, to license, to networking with the music industry all the way to her work now as a Territory Brand Manager for @amika .
Social Promotion: https://www.youtube.com/watch?v=3bZpGBN5iAY, https://www.instagram.com/p/Cvp-qTMvC-T/, https://www.instagram.com/reel/CvsrLqJNZu5/, https://www.tiktok.com/@readthetease/video/7268061107024186667
TItle: Back In The Driver's Seat With Frédéric Fekkai - With Frédéric Fekkai, Fekkai
“You cannot just do a business because you have an idea, you have to have something that is out of the box, disruptive and desirable. Frédéric discusses how his namesake brand (@fekkai ) hit those three key boxes back in 1995 by creating a new hair category and again when he re-acquired it in 2018 by being both clean and high performance.
Social Promotion: https://www.instagram.com/p/Cu0Da-8SUsh/, https://www.instagram.com/reel/CvBR5hStj73/, https://www.instagram.com/reel/Cu-tGSjNmWa/
Season 3 of Volume Up by The Tease in 2023 featured 58 podcast episodes and generated 6,000,000+ Impressions
