Alumni Ventures was founded with the mission of providing professional-grade venture portfolios to accredited investors — a product offering that had historically only been available to institutional investors and ultra-high-net-worth individuals capable of writing checks in excess of $10 million at a time. With Alumni Ventures, for as little as $10,000, accredited investors can have a large, diversified portfolio of venture capital investments. Since 2014, Alumni Ventures has democratized this high-potential asset class, raising $1.2+ billion from 10,000+ accredited individuals. With this video, we aimed to succinctly explain why individual accredited investors should consider diversifying their portfolios with venture capital.
We scheduled a video shoot with several key executives at Alumni Ventures about a wide variety of topics, to leverage the footage to produce dozens of videos. This video features interviews with:
We then promoted the video to our existing community of 600,000+ subscribers, alongside a robust social media campaign to promote to new potential leads.
Since we published the video in late December 2023, we’ve received significant engagement from our existing community and new contacts. Previously, our “source of truth” videos for venture capital and our firm have been on the longer side (5-10 minutes or longer). With this video, we have a short (~3 minutes) yet detailed explanation of why accredited investors should consider adding this asset class to their portfolios.